Our Story

Built On
Patience

Since 2020, Velmora Chroné has measured success not in units sold, but in decades a watch keeps running.

Geneva Atelier · Est. 2020

Inside the Atelier
Velmora Chroné workshop
Where It Began

A Vision Born
In 2020

In 2020, Mohammed Shibili founded Velmora Chroné on a single conviction: a watch should outlive the person who wears it. No shortcuts, no compromises — just patient, deliberate craft.

What started as a small, focused vision has grown fast, but the conviction never changed. Every hand-finishing technique built into Velmora Chroné from day one is still the standard every artisan who joins the atelier is trained on.

Mohammed Shibili

Mohammed Shibili

Founder, Velmora Chroné

Mohammed Shibili founded Velmora Chroné in 2020 with a simple goal: build timepieces that are judged by how long they last, not how loudly they're marketed. Every product decision since has been built around that same standard — honest materials, deliberate craftsmanship, and no shortcuts, even when shortcuts would be easier.

— M. Shibili

The Journey

Every Milestone

2020
The Founding

Mohammed Shibili founds Velmora Chroné, built on one rule: never rush a movement.

2021
First Chronograph

Velmora's first in-house chronograph movement debuts, hand-assembled from over 200 components.

2022
The Atelier Expands

A second workshop opens to train the next generation of master artisans under one roof.

2023
400-Step Standard

Our hand-finishing process is formalized into the 400+ step standard still used today.

Today
Worn Worldwide

Velmora Chroné timepieces are now worn in over 40 countries, each one still finished by hand.

What Guides Us

Our Values

Patience Over Speed

A single dial can take weeks to finish. We never compress that timeline for volume.

Honest Materials

Every component is sourced and disclosed — no fillers, no plating shortcuts, no surprises.

Lifetime Accountability

If a Velmora watch fails from craftsmanship, we repair it — decades after purchase, no questions.

Apprenticeship First

Every artisan trains for years under a master before touching a customer's order.

2020
Founded
400+
Finishing Steps
40+
Countries
5yr
Warranty

The People

Masters of the Craft

Head Watchmaker

Elise Dubois

Head Watchmaker

Movement Designer

Henrik Voss

Movement Designer

Atelier Director

Camille Roussel

Atelier Director

"We don't build watches to be replaced. We build them to be inherited."

— Mohammed Shibili, Founder

Discover the Collection

Explore timepieces built the same way they were a century ago — by hand, with patience.

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